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Key Conversations

Welcome to Key Conversations, where you can connect with the best of the music business, unlocking the secrets to exploding your music career. Presented by In The Key Of Success. Hosted by Cheryl B. Engelhardt, the conversations are between the special guest and participants of her MX4 Course - the Marketing and branding, Money-Making Mentorship Mastermind for musicians. They are singers, songwriters, composers, producers and artists just like you, asking their burning questions to each of our guest experts: record label execs, Emmy-winning composers, CEOs, music supervisors, touring artists, and MANY more!
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Now displaying: Page 1
Aug 3, 2017

Julie Hurwitz, VP of Commercial Sync at Kobalt continues to grace the Key Conversations stage with her positive attitude, insights, and realistic approach to getting the publishing deal and getting your music as far as it can go.

Jul 27, 2017

Listening to a music industry veteran who is also super current is a treat. Julie Hurwitz, VP of Commercial Sync at Kobalt shares insights on how she interprets briefs, chooses the right song, and lands the placement. Julie also tells musicians the path to a publishing deal and what your publisher does on the back end.

www.kobalt.com

MX4 Participants asking questions:

Jalal

Rudi

Jul 20, 2017

 In part 2 of this awesome conversation, we talk with producer and vocal coach J Chris Griffin about dated versus retro sound in production, we talk about how to collaborate with other artists that may be "bigger" than you, and how to pay your producer so that everyone feels good! 

Jul 13, 2017

Producer and founder of The Pop Vocal Academy, New York-based J Chris Griffin shares so many golden nuggets, not just about how to get started as a producer, the importance of authenticity and acknowledging self-doubt, but also insights into the music industry today and our changing mindset. Also, how do you find that PERFECT person to work with as a vocal mentor? How do you tell a story with your voice?

www.JChrisGriffin.com 

MX4 Participants on the call:

Gari Garret

Rudi Meibergen

Jeb Cowell

 

Jul 6, 2017

In part two of this two-part interview with Rhyme Partners founder and publisher Melissa Bollea Rowe, we talk about why location matters, how to savor the journey, and how to make sure you're getting PAID for your performances!

Jun 29, 2017

Melissa Bollea Rowe is not only the founder of successful Nashville-based publishing company Rhyme Partners, she's also a musician. Which means she "Gets it" on a different level. This insightful and personal interview takes us behind the scenes of a thriving publisher.

Jun 22, 2017

In this super special episode, we speak with Cheryl's VERY first drummer and good friend, Michael Calabrese, a founding member of and drummer/songwriter for Lake Street Dive. All of the goodness is up in this one. Do not miss it!

 

Links

Lake Street Dive

Jun 15, 2017

It is our pleasure, here at Key Conversations, to bring you the Director of Communications at Royalty Exchange and music industry powerhouse, Antony Bruno. In this conversation, we explore Bruno and his main corner of the industry-- royalties. From the general policies and trends that have existed in this area of the industry, to the intricacies of Royalty Exchange, listeners are sure to gain valuable knowledge on effective funding for projects, how to navigate the world of royalties, and last, but not least, how to get the money artists deserve for their hard work. Make sure to tune in and hear what Antony Bruno has for us in this installment of Key Conversations.

 Links Mentioned:

Royalty Exchange

MX4

MX4 Participants Interviewing Antony:

Gary

Rudy

Mark

Jun 8, 2017

Hunter Scott of Lafamos PR, continues to talk about all things PR and Marketing in a laser concise way!

 

Links Mentioned:

LaFamos

MX4

MX4 Participants Interviewing Hunter:

Gari Garrett

Danny Schmitz

Paul Surowiec

Jun 1, 2017

Hunter Scott runs Lafamos PR, a publicity and social media management firm in Hollywood, CA. Hunter works with a full range of artists, helping them get noticed in press and build their brand on social media. He shares his thoughts on connecting your goals to a PR campaign, how to utilize your story, navigating PR with a band, and how to stand out from the crowd.

 

Links Mentioned:

LaFamos

MX4

MX4 Participants Interviewing Hunter:

Gari Garrett

Danny Schmitz

Paul Surowiec

May 25, 2017

Erin Dillon, Director of Creative Services at songtradr, talks about pricing your tracks, how to really reach out to music supervisors (what do they REALLY need to hear?) and so much more!

 

Links Mentioned:

www.songtradr.com

MX4

MX4 Participants Interviewing Erin:

Gari Garrett

Danny Schmitz

Paul Surowiec

May 18, 2017

Erin Dillon, Director of Creative Services at songtradr, shares her story of going from music supervision to digital licensing guru. 

 

Links Mentioned:

www.songtradr.com

MX4

MX4 Participants Interviewing Erin:

Gari Garrett

Danny Schmitz

Paul Surowiec

May 11, 2017

The information and insight continues as we continue this conversation with Chandler Coyle. In this second half, Coyle delves into public relations and marketing for musicians, the truth about high quality media, and plenty more. Be sure to pick up where you left off in the first half of this broadcast and witness the what can be done by a fan of all things music.

 

MX4 Participants Interviewing Chandler:

Gari Garrett

Danny Schmitz

Paul Surowiec

May 4, 2017

We are excited to bring you a conversation with a unique music professional. Chandler Coyle, aside from being co-founder of Music Geek Services and a professor at Berklee College of Music, is a professional music fan. That’s right. Not only is Coyle a fan, but he makes it his profession to network, connect, and market for quite a number of musicians. With his expert repertoire of all things music, his business mind, and his professionalism in the industry, this a Key Conversation you are going to love. Get ready for a wealth of experience and musical knowledge with Chandler Coyle!

 

MX4 Participants Interviewing Chandler:

Gary

Danny Schmitz

Paul Surowiec

Apr 27, 2017

In the continuation of our conversation with Tracy, we delve into topics like co writing freedoms, the direct benefits of working with CD Baby, and claiming one’s rights to their music even when being used abroad. Immediately after, a very informative lightning round follows covering hot topics including the relevance of YouTube for the indie business, standing out as an independent artist, and many other tips and tricks that could become vital for many start-up musicians. If you like what you’re hearing, make sure to tune into this second installment of our conversation with the CEO of CD Baby, Tracy Maddox.

MX4 Participants Interviewing Tracy:

Issac Loya
Lou Soileau 
Ken Holt 
Carolyn Ota 
Zak Sloan

Links Mentioned:

www.CDBaby.com

Apr 20, 2017

With the honor of having Tracy Maddux, CEO of CD Baby, on the show comes many tips you do not want to miss! Tracy tells the story of how he attained the prestigious position at the one of top online independent music stores. He offers insight into details about music business, streaming, and much more. Be sure to come back for the second installment to hear more questions and the informative lightning round that sums it all up!

MX4 Participants Interviewing Tracy:

Issac Loya
Lou Soileau 
Ken Holt 
Carolyn Ota 
Zak Sloan

Links Mentioned:

www.CDBaby.com

Apr 13, 2017

This second half of our Key Conversation with Jamie picks up at some of the last questions and really dives into a heartfelt conversation between Cheryl and Jamie. We get to see a rich exchange of experiences from two professionals in the field that span from intricacies in the music industry and how it's evolving all the way to politics and economics. Definitely a great ending to a great installment of Key Conversations.

MX4 Participants Interviewing Jamie:

Issac Loya
Lou Soileau
Ken Holt
Carolyn Ota
Zak Sloan

Links Mentioned:

Jamie Kent website

Jamie on Instagram

Jamie on Facebook

Apr 6, 2017

Jamie Kent is a man you want to listen to. He has had a wildly successful career so far and is continuing to generate more momentum as he pursues his goals. From Billboard Top 20 Country, Rolling Stone Top 25, to working closely with Huey Lewis, Jamie has had a very successful career so far. In this first half of the two part conversation, Jamie dives into his career thus far, his inspiration, his creating “The Collective,” and much more. Rife with interesting content and useful tips, this first episode of the pair promises to be a worthwhile listen for anyone with an ear to lend.

MX4 Participants Interviewing Jamie:

Issac Loya
Lou Soileau 
Ken Holt 
Carolyn Ota 
Zak Sloan

Links Mentioned:

Jamie Kent website

Jamie on Instagram

Jamie on Facebook

Mar 30, 2017

The second half of Kris’s Key Conversation holds a comprehensive peek into the life of a Creative Producer and snipet of all the minutia that characterize such a profession. The focus here really revolves around things like team building, studio life, and even tagging systems. While this episode is more interesting than applicable, it is sprinkled with tidbits of wisdom and applicable knowledge. Take a listen.

MX4 Participants Interviewing Kris:

Caitlin Deviny
Scott Tran
Julian Blackmore

Links Mentioned:

Mophonics

Mar 23, 2017

Kris Roggeman of Mophonics gives us one of the most in depth episodes to date. There really is so much content covered in this two part installment of Key Conversations. Life as a performer, professional experience, and work with big names (Warner, Google, Billboard, Pentatonix, etc) are just a few things this meaty episode has to offer. Do yourself a favor and have a listen to both sections of this rich conversation with Kris!

MX4 Participants Interviewing Kris:

Caitlin Deviny
Scott Tran
Julian Blackmore

Links Mentioned:

Mophonics

Mar 16, 2017

This second half of our talk with Peter has much to offer. He speaks volumes about the value of Patreon and YouTube, how these platforms are game-changers, and how to make optimal use of them in any musical career. One can expect not only to feel more informed after completing this episode, but to feel refreshed with Peter’s ambitious yet philanthropic view of being a musician.  

MX4 Participants Interviewing Peter:

Scott Tran
Julian Blackmore

Links Mentioned:

Peter on Youtube
Peterhollens.com

Mar 9, 2017

In this episode of Key Conversations we meet with a giant in the industry, Peter Hollens, who, despite his noteworthy success, is very aware of where he came from. Peter speaks about his early days and how he made a career out of essentially nothing. Rising from an aspiring professional to having over 1.5 billion views on YouTube and over 1 million subscribers among other things, Peter Hollens is someone to which any musician from any walk should lend an ear.

MX4 Participants Interviewing Peter:

Scott Tran
Julian Blackmore

Links Mentioned:

Peter on Youtube
Peterhollens.com

Mar 2, 2017

In the second half of this generously informative episode, Ari continues to answers pointed questions regarding sites like Patreon and Bandcamp and how they are germane to the careers of start-up musicians and bands. Talking quite extensively on the surging relevance of streaming services, Ari points out how pertinent they are not only to huge names and brands but also to artists on the rise. This second half episode is chock full of motivational insight and tips for daily life as an independent artist. It really is a must-hear for those just starting as well as those more experienced artists.

 

MX4 Participants Interviewing Ari:

Caitlin Deviny
Scott Tran
April Anne
Julian Blackmore

Links Mentioned:

Blog: Ari’s Take

Book & Website: Ari Herstand .com

Patreon

Bandcamp.com

Feb 23, 2017

This is the first of a two piece dive into the expanse of applicable knowledge all-around DIY professional musician and entertainer Ari Herstand has to offer. From his blog, “Ari’s Take,” his musical career, his acting, all the way to his full fledged guide on How to Make It in the New Music Business this young leader in the industry offers a wealth of insight in each of the answers he gives in this episode of Key Conversations. You can expect to find well-rounded answers to questions concerning the DIY musician’s life, crowd-funding, and much more crammed into the eventful first part of our two part conversation with Ari Herstand.

 

MX4 Participants Interviewing Ari:

Caitlin Deviny
Scott Tran
April Anne
Julian Blackmore

Links Mentioned:

Blog: Ari’s Take

Book & Website: Ari Herstand .com

May 5, 2016

In part two of this very valuable interview, John Kellogg answers artists' legal questions like why is the copyright the most valuable asset in the music industry? When should I become an LLC or become an official company? What are tax benefits that we can utilize as artists? What about songwriter split sheets? Band agreements?

So much value packed into this one!

MX4 participants interviewing John:

Chrysanthe Tan, Alex WintersKasey Polk

Links Mentioned:

Take Care of Your Music Business

Volunteer Lawyers For The Arts

Harvard Recording Artist Project

Billboard Magazine

Songwriter Split Sheets: https://www.songsplits.com

www.Kellogglaw.com

 

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