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Key Conversations

Welcome to Key Conversations, where you can connect with the best of the music business, unlocking the secrets to exploding your music career. Presented by In The Key Of Success. Hosted by Cheryl B. Engelhardt, the conversations are between the special guest and participants of her MX4 Course - the Marketing and branding, Money-Making Mentorship Mastermind for musicians. They are singers, songwriters, composers, producers and artists just like you, asking their burning questions to each of our guest experts: record label execs, Emmy-winning composers, CEOs, music supervisors, touring artists, and MANY more!
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May 25, 2017

The information and insight continues as we continue this conversation with Chandler Coyle. In this second half, Coyle delves into public relations and marketing for musicians, the truth about high quality media, and plenty more. Be sure to pick up where you left off in the first half of this broadcast and witness the what can be done by a fan of all things music.

 

MX4 Participants Interviewing Chandler:

Gari Garrett

Danny Schmitz

Paul Surowiec

May 11, 2017

We are excited to bring you a conversation with a unique music professional. Chandler Coyle, aside from being co-founder of Music Geek Services and a professor at Berklee College of Music, is a professional music fan. That’s right. Not only is Coyle a fan, but he makes it his profession to network, connect, and market for quite a number of musicians. With his expert repertoire of all things music, his business mind, and his professionalism in the industry, this a Key Conversation you are going to love. Get ready for a wealth of experience and musical knowledge with Chandler Coyle!

 

MX4 Participants Interviewing Chandler:

Gary

Danny Schmitz

Paul Surowiec

May 4, 2017

In the continuation of our conversation with Tracy, we delve into topics like co writing freedoms, the direct benefits of working with CD Baby, and claiming one’s rights to their music even when being used abroad. Immediately after, a very informative lightning round follows covering hot topics including the relevance of YouTube for the indie business, standing out as an independent artist, and many other tips and tricks that could become vital for many start-up musicians. If you like what you’re hearing, make sure to tune into this second installment of our conversation with the CEO of CD Baby, Tracy Maddox.

MX4 Participants Interviewing Tracy:

Issac Loya
Lou Soileau 
Ken Holt 
Carolyn Ota 
Zak Sloan

Links Mentioned:

www.CDBaby.com

Apr 20, 2017

With the honor of having Tracy Maddux, CEO of CD Baby, on the show comes many tips you do not want to miss! Tracy tells the story of how he attained the prestigious position at the one of top online independent music stores. He offers insight into details about music business, streaming, and much more. Be sure to come back for the second installment to hear more questions and the informative lightning round that sums it all up!

MX4 Participants Interviewing Tracy:

Issac Loya
Lou Soileau 
Ken Holt 
Carolyn Ota 
Zak Sloan

Links Mentioned:

www.CDBaby.com

Apr 13, 2017

This second half of our Key Conversation with Jamie picks up at some of the last questions and really dives into a heartfelt conversation between Cheryl and Jamie. We get to see a rich exchange of experiences from two professionals in the field that span from intricacies in the music industry and how it's evolving all the way to politics and economics. Definitely a great ending to a great installment of Key Conversations.

MX4 Participants Interviewing Jamie:

Issac Loya
Lou Soileau
Ken Holt
Carolyn Ota
Zak Sloan

Links Mentioned:

Jamie Kent website

Jamie on Instagram

Jamie on Facebook

Apr 6, 2017

Jamie Kent is a man you want to listen to. He has had a wildly successful career so far and is continuing to generate more momentum as he pursues his goals. From Billboard Top 20 Country, Rolling Stone Top 25, to working closely with Huey Lewis, Jamie has had a very successful career so far. In this first half of the two part conversation, Jamie dives into his career thus far, his inspiration, his creating “The Collective,” and much more. Rife with interesting content and useful tips, this first episode of the pair promises to be a worthwhile listen for anyone with an ear to lend.

MX4 Participants Interviewing Jamie:

Issac Loya
Lou Soileau 
Ken Holt 
Carolyn Ota 
Zak Sloan

Links Mentioned:

Jamie Kent website

Jamie on Instagram

Jamie on Facebook

Mar 30, 2017

The second half of Kris’s Key Conversation holds a comprehensive peek into the life of a Creative Producer and snipet of all the minutia that characterize such a profession. The focus here really revolves around things like team building, studio life, and even tagging systems. While this episode is more interesting than applicable, it is sprinkled with tidbits of wisdom and applicable knowledge. Take a listen.

MX4 Participants Interviewing Kris:

Caitlin Deviny
Scott Tran
Julian Blackmore

Links Mentioned:

Mophonics

Mar 23, 2017

Kris Roggeman of Mophonics gives us one of the most in depth episodes to date. There really is so much content covered in this two part installment of Key Conversations. Life as a performer, professional experience, and work with big names (Warner, Google, Billboard, Pentatonix, etc) are just a few things this meaty episode has to offer. Do yourself a favor and have a listen to both sections of this rich conversation with Kris!

MX4 Participants Interviewing Kris:

Caitlin Deviny
Scott Tran
Julian Blackmore

Links Mentioned:

Mophonics

Mar 16, 2017

This second half of our talk with Peter has much to offer. He speaks volumes about the value of Patreon and YouTube, how these platforms are game-changers, and how to make optimal use of them in any musical career. One can expect not only to feel more informed after completing this episode, but to feel refreshed with Peter’s ambitious yet philanthropic view of being a musician.  

MX4 Participants Interviewing Peter:

Scott Tran
Julian Blackmore

Links Mentioned:

Peter on Youtube
Peterhollens.com

Mar 9, 2017

In this episode of Key Conversations we meet with a giant in the industry, Peter Hollens, who, despite his noteworthy success, is very aware of where he came from. Peter speaks about his early days and how he made a career out of essentially nothing. Rising from an aspiring professional to having over 1.5 billion views on YouTube and over 1 million subscribers among other things, Peter Hollens is someone to which any musician from any walk should lend an ear.

MX4 Participants Interviewing Peter:

Scott Tran
Julian Blackmore

Links Mentioned:

Peter on Youtube
Peterhollens.com

Mar 2, 2017

In the second half of this generously informative episode, Ari continues to answers pointed questions regarding sites like Patreon and Bandcamp and how they are germane to the careers of start-up musicians and bands. Talking quite extensively on the surging relevance of streaming services, Ari points out how pertinent they are not only to huge names and brands but also to artists on the rise. This second half episode is chock full of motivational insight and tips for daily life as an independent artist. It really is a must-hear for those just starting as well as those more experienced artists.

 

MX4 Participants Interviewing Ari:

Caitlin Deviny
Scott Tran
April Anne
Julian Blackmore

Links Mentioned:

Blog: Ari’s Take

Book & Website: Ari Herstand .com

Patreon

Bandcamp.com

Feb 23, 2017

This is the first of a two piece dive into the expanse of applicable knowledge all-around DIY professional musician and entertainer Ari Herstand has to offer. From his blog, “Ari’s Take,” his musical career, his acting, all the way to his full fledged guide on How to Make It in the New Music Business this young leader in the industry offers a wealth of insight in each of the answers he gives in this episode of Key Conversations. You can expect to find well-rounded answers to questions concerning the DIY musician’s life, crowd-funding, and much more crammed into the eventful first part of our two part conversation with Ari Herstand.

 

MX4 Participants Interviewing Ari:

Caitlin Deviny
Scott Tran
April Anne
Julian Blackmore

Links Mentioned:

Blog: Ari’s Take

Book & Website: Ari Herstand .com

May 5, 2016

In part two of this very valuable interview, John Kellogg answers artists' legal questions like why is the copyright the most valuable asset in the music industry? When should I become an LLC or become an official company? What are tax benefits that we can utilize as artists? What about songwriter split sheets? Band agreements?

So much value packed into this one!

MX4 participants interviewing John:

Chrysanthe Tan, Alex WintersKasey Polk

Links Mentioned:

Take Care of Your Music Business

Volunteer Lawyers For The Arts

Harvard Recording Artist Project

Billboard Magazine

Songwriter Split Sheets: https://www.songsplits.com

www.Kellogglaw.com

 

Apr 28, 2016

 

Professor Kellogg shares his impressive story from starting performing when he was 17 years old to networking and meeting key people who helped him develop his career. He set a music career goal and achieved it. What was next? Law! 

Some great questions answered in this one- how can an indie artist on a budget get legal support? When should an artist begin to seek legal advice? 

And many more!

MX4 participants interviewing John:

Chrysanthe Tan, Alex Winters, Kasey Polk

Links Mentioned:

Take Care of Your Music Business

Volunteer Lawyers For The Arts

Harvard Recording Artist Project

Billboard Magazine

www.Kellogglaw.com

 

Apr 21, 2016

In part 2 of this extremely unique interview, composer Darren Solomon answers the questions: How do you deal with the way other people pigeon-hole you because you do a variety of things, from composing to performing? In doing so, he also tackles the importance of just making cool stuff and getting it out there. We get to hear the top 5 commercials Darren has done that people would know and the two-sentence version for success in commercial composing… OK, a bit MORE than 2 sentences.


MX4 participants interviewing Darren:

Chrysanthe Tan, Alex Winters 

 

Links Mentioned:

Darren’s “passion” project In B Flat

Darren Solomon

Apr 14, 2016

Every musician or composer has their journey toward what they consider to be success. It’s a hard fought battle to overcome all kinds of obstacles, both internal and external. Today’s conversation and Q&A demonstrates that in the story of a very successful performer and commercial composer, Darren Solomon and can translate to how you ca make the transition from a touring and performance path to more of a composition direction.

Darren got his first big break as a bass player by overhearing a conversation… not the typical way most of us get an opportunity, but he took it. The result? He wound up touring with the one and only Ray Charles for 2 years. It was a phenomenal experience that taught him a ton about the music business and the life of a traveling musician.

After his stint with Ray, Darren stepped into an opportunity presented by his dad, composing scores for low budget horror flicks. He sees it as the opportunity to develop his chops in an entirely different aspect of the music industry and can see now how it served him well as he moved toward what would eventually become his main bread and butter, writing scores for television commercials.

In this Q&A conversation Darren shares his story, gives some great advice in response to some practical questions, and inspires us all to keep making cool stuff and getting it out there. He’s convinced that it’s the hard work and passion that pay off in the end, if you don’t give up.

You’re going to enjoy this one!


MX4 participants interviewing Darren:

Chrysanthe Tan, Alex Winters 

 

Links Mentioned:

Darren’s “passion” project In B Flat

Darren Solomon

Apr 7, 2016

Bree opens up with some highlights and milestones of her music career along with what she is doing today before diving into some extremely valuable tips for musicians about workflow and focus. For the first time in Key Conversations, we hear the perspective of being a mom and a full time musician.

Listeners will also get the inside scoop of how a radio station chooses its music, and how to stand out so that your music IS chosen.

Lastly, Bree shares her reasons behind starting an independent radio station focusing on female musicians.

 

MX4 Participants Interviewing Bree:

Moldover, Kasey Polk, Lake Lady

 

Links Mentioned:

Women of Substance Radio

The Miracle Morning  

 

Music X Ray

Sonicbids

Mar 31, 2016

In the second part of this valuable interview, Cheryl and Lou share insights into how to garner more opportunities. Cheryl asks about licensing opportunities through the Reverbnation platform and what it takes to get licensed. Cheryl shares her experiences with licensing through Reverbnation and how a personal touch makes all the difference. And make sure to listen to the end where Lou shares the hidden gems of the Reverbnation platform.

Links Mentioned:

APM music library

Previous Links Mentioned:

Lou Plaia co-founder of Reverbnation

Canva

Resource Page

Mar 24, 2016

In a special one-on-one interview, Cheryl finds out about how Lou went from finance to artist development (including Kid Rock!) to full time entrepreneur, all while keeping the musician in mind. He continues to foster industry connections to create opportunities for bands. Hear the secret to NOT being a needle-in-a-haystack artist… how to get found. Lou digs into the importance of images and updating your profiles. Lou gives some insights into how to target opportunities to submit to (ps, they’re free!). How can fan engagement and targeting fans’ demographics to keep and develop fan relationships long term? Lou answers this!

Hear how Reverbnation is a hub for social media and the tools (like widgets!) you need to grow your reach.

 

Links Mentioned:

Lou Plaia co-founder of Reverbnation

Canva

Resource Page

Mar 17, 2016

Hear Suzanne's awesome story of how she got to be the Rock/Star Advocate. Hear her secrets to a super-productive day, maintaining self-care, press kit do's and don'ts, and how to dig into the business side of being an artist. Find out her TOP three books on the music industry and why, and how to make a really awesome email-list! Lastly, how to make a tiny mailing list be profitable!

 

MX4 Participants on the Interview: Blackey of Midnight Mob, Chrysanthe Tan, Alex Winters

Links Mentioned on the Interview:

The Rock/Star Advocate

Donald S. Passman - All You Need To Know About The Music Business

Andy Sernovitz - Word Of Mouth Marketing

Louis Howes - School of Greatness

Mar 10, 2016

Not only is Sean Callery an Emmy winning composer of some of our FAVORITE shows (including Homeland, 24, Elementary, Bones and Medium), he's a freaking nice guy, and shows it while diving into all things composing. Sean shares about interpersonal relationships and bringing your specific skillsets to the table, the standards of writing and presenting music within the television industry, and conducting a live orchestra. In this interview, we also cover:

• how the music industry still looks for quality work in relation to receiving awards,

• the process of writing music for screen

• having a degree for a specific music skill versus experience

• and how to get past writers block or composing frustrations

 

Questions Asked During the Interview:

What are 3 career highlights or events that have gotten you to where you are that you look back on fondly?

What are some skills as a musician that are important for a strong composer to have?

What is it like to have your original music heard with a live orchestra?

How have awards and nominations helped you out in your career and how did you get to the point of being nominated?

What is your composing process like for film or television?

Should you get a certification/degree in arranging or conducting as to earn respect within the industry?

Was or is there a Sinclavier community in LA and would you happen to know Steven Crowes?

What motivates you to keep pushing yourself as a composer when things may get difficult?

 

Links Mentioned:

Seancallery.com

 

MX4 Participants Interviewing Sean:

Kasey Polk

Charisse of Lake Lady

Moldover

 

Mar 3, 2016

Singer Express founder Andree Kaminsky discusses building your showcase page, and why a service like Singer Express can help boost your vocal career. Great for all vocalists, singers, VO artists!

Links Mentioned:

Singer Express (use "mx4free" code for 4 weeks free trial!)

MX4 Participants On The Call: Loren BlackeyScott TranChrysanthe TanAlex Winters

 
Feb 25, 2016

Singer Express founder Andree Kaminsky discusses her journey of going from singer manager to website platform host, and why a service like Singer Express can help boost your vocal career.

Links Mentioned:

Singer Express (use "mx4free" code for 4 weeks free trial!)

MX4 Participants On The Call: Loren BlackeyScott TranChrysanthe TanAlex Winters

 
Feb 18, 2016

The "When I Grow Up Coach", Michelle Ward, continues to grace the Key Conversations airwaves by sharing her perspective on why WE should have a perspective. She'll explain mindset shift, building your network and stepping out of it, and the beloved topic of QUITTING YOUR DAY JOB! 

MX4 Participants on the interview: Scott TranParry Adams, Pamela AmesDebra PenberthyFavour Renae,Eddy Walda, Ethan Martin

Links Mentioned: 

Michelle Ward: The When I Grow Up Coach

Renaissance Soul Book

Ditch Your Day Job Class

Feb 11, 2016

The "When I Grow Up Coach", Michelle Ward, went from musical theater dreamer to massively successful career coach. She explains to us what a life coach does and how its different than a counselor. We then get to hear some common themes she see within her clients and ways to get past them. Lastly, we dig into goal scheduling tips and making it creative/fun!

MX4 Participants on the interview: Scott TranParry Adams, Pamela AmesDebra PenberthyFavour Renae, Eddy Walda, Ethan Martin

Links Mentioned: 

Michelle Ward: The When I Grow Up Coach

Renaissance Soul Book

Ditch Your Day Job Class

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